Headlines: The Road Home




After an exciting regular season filled with drama and high expectations, blockbuster trades and free agent signings, the 2021 NFL Playoffs had arrived. The Rams were no longer favorites to make it to the Super Bowl after a winless November and a season finale loss. The constant thread throughout the course of the season were negative pundit reactions and headlines all but assuring the team's demise and mortgaging their future. The 2021 Playoff Campaign was directly inspired by these headlines to serve as the driving force behind the look, tone and feel of the postseason for the players, fans and city driving nearly 53M impressions.

Campaign Responsibilities

— Campaign Ideation + Creatives & Activation Concept Development in Collaboration with Rams Brand and Media Teams

— Re-imagined Social + Digital Look (Promo, Interstitial, Paid, Stats, etc.)

— Campaign Film for Social and Broadcast (in collaboration with Rookie Collective)

— Newsstand Activations with Exclusive Newsprints, Magazines, Posters, Shirts, etc.

— Randy's Donuts Super Bowl Takeover

— Integrated OOH Campaign (Post-season + Super Bowl Win Scenario)